Martech

JANUARY 31, 2022

“Customers want personalization, so it’s important to use this information to transform the web experience. Marketers should look for solutions that can integrate with existing customer journeys and UIs like webforms, whilst also providing flexible UIs out of the box for additional data and consent capture.”

Transform 91

Transform B2C Law Customer loyalty 91

Customers.ai

JANUARY 3, 2024

Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Martech

FEBRUARY 22, 2022

Marketers are recognizing the benefits of CX platforms and strategies in growing numbers, especially after the onset of the COVID-19 pandemic. 94% of marketers changed their digital CX strategy over the 18 months following the pandemic onset, according to Acquia’s Global CX Report. Use analytics to improve the customer journey.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142