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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more.

CRM 107
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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

Shazad is the senior manager of customer marketing at AutoNation, which is a pretty big auto retailer across America. So I worked there and I created that first email campaign and that customer strategy, customer journey with them. So we run customer marketing program in terms of email, direct mail and SMS.

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Important Marketing Terms You Should Know

Exposure Ninja

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads.

PR 52