Adobe Experience Cloud Blog

DECEMBER 27, 2016

Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. to nudge them closer to conversion.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

AUGUST 24, 2016

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Develop a Customer Journey. But how can you get started? Start With Your Goals.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

JUNE 11, 2014

All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. organizations interact with customers and prospects in five or more channels. Build Deep, Enduring Relationships with Customers Over Time. Make Every Channel Personalized!

Digital Marketing 134

Digital Marketing Customer Journey CRM Retail 134

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52