Customer Journey Customer Marketing Succession Management Transform 
Martech
FEBRUARY 22, 2022
Marketers are recognizing the benefits of CX platforms and strategies in growing numbers, especially after the onset of the COVID-19 pandemic. 94% of marketers changed their digital CX strategy over the 18 months following the pandemic onset, according to Acquia’s Global CX Report. Use analytics to improve the customer journey.
Martech
JULY 25, 2022
This all translates into Marketing’s, Customer Success,’ and other functions’ requirement to play a larger, more initiative-taking role in the revenue- and customer-generation effort. This means our customer, marketing, and sales systems of record the last decade-plus must do more. Primary user = sales.
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