Martech

MAY 2, 2023

Today, revenue and customer generation must be a team sport. Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. Third, too much burden and hope rely singularly on demand and digital marketing teams to drive the customer journey and lifecycle.

Finance 108

Finance Customer Journey Digital Marketing Education 108

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). . — alemieux (@alemieux) October 26, 2022. How to Speak “Martech” to Everyone. Focus on tailoring your information to your audience.”.

CRM 94

CRM Email Marketing Finance CMO 94

Exposure Ninja

FEBRUARY 6, 2023

Don’t be fooled, it isn’t just your in-house or outsourced marketing budget that needs a rethink. A marketing budget will include all your marketing expenditures and investments. Like most things in life, this requires a delicate balance: Overspend on your marketing, and you’d be eating up too much of your revenue.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Martech

SEPTEMBER 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, how do you know when your automated experience breaks down? I recently tried to set up an online account for an important utility at my new home. Read more here.

Transform 106

Transform Finance Energy Customer Journey 106

Unbounce

MARCH 12, 2024

Digital marketplaces: Platforms within your niche, like Amazon , Etsy , Udemy , or Skillshare , offer an enormous pool of potential customers, but you’ll also get a lot of competition and commission fees that can go as high as 50% per sale. Ecommerce Conversion optimization Landing pages Digital marketing

Product 59

Product eCommerce eBook Shipping 59