Martech
MAY 2, 2023
Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. This article tackles frequently discussed revenue strategies and what marketing leaders can do to work with colleagues to generate customer revenue more efficiently and effectively. Get MarTech!
Martech
SEPTEMBER 16, 2022
The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.
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Martech
MARCH 7, 2023
Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.
Martech
SEPTEMBER 26, 2022
Alternative financing. The digital revolution has given rise to online-only banks without a physical branch anywhere in the world. Just how big is the market size of the fintech industry? Generating demand with fintech digital marketing. To do this, you need to identify your fintech market opportunity.
Hootsuite
AUGUST 6, 2021
Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Yeah, we thought so. The result?
Exposure Ninja
FEBRUARY 6, 2023
Don’t be fooled, it isn’t just your in-house or outsourced marketing budget that needs a rethink. A marketing budget will include all your marketing expenditures and investments. Like most things in life, this requires a delicate balance: Overspend on your marketing, and you’d be eating up too much of your revenue.
Rock Content
APRIL 24, 2023
Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This marketplace thoroughly screens all writers and has niche experts.
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