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Directmail. Performance Insights identifies programs and channels that deliver the highest marketing ROI and Marketo’s Success Path Analyzer monitors key performance metrics for each stage of the customerjourney. Mobile push notifications and in-app messages. Social media. Digital advertising.
And let’s not get started on email – it’s mostly just directmail on steroids. In this category of system-level innovation, I put the customer experience focus. I would add agile marketing management, loyalty first/community marketing, customersuccessmanagement, and the move to B2B eCommerce.
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