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12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. This metric highlights the indirect impact of various marketing channels, showing all contributing factors, not just the last click that led to a conversion.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

This is often due to three key roadblocks: Data silos. Personalization is possible only when you have reliable data about the entire customer journey. Limited marketing stacks. Many marketing solution providers are limited in terms of their channel support and personalization capabilities.

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Digital Analytics Simplified: The Beginner’s Guide

CXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.