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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

By combining data from various touchpoints, it enables businesses to track customer journeys effectively, understand preferences, and optimize engagement strategies for improved conversions. How does website visitor identification contribute to personalized marketing?

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A Wrap on the Packaging Industry in 2023

Set Up

Historically, a traditional marketing approach was standard in the packaging space. Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person.