article thumbnail

The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. Additionally, like Agarwal and ClickUp, marketing leaders will want to focus on lead generation. Let's say you work for a video editing company. Michelle Keene , Dropbox's Sr.

Gen Z 96
article thumbnail

28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

It’s a visual marketing automation tool makes it easy to design personalized customer experiences that capture and convert. Autopilot allows users to: Customize journeys based on audience behavior. Generate reports about customer journey progress and more.

CRM 111
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%