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6 marketing team silos you need to break down, and how to do it

Martech

As a result, you miss valuable insights and resources from subject matter experts in areas like product, engineering, customer service and legal. This lack of diversity in topics and voices can lead to generic, less authoritative content or missed opportunities to improve SEO and distribute thought leadership.

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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects. It’s about building a community of engaged customers who view your brand as a go-to resource for insights and solutions. It’s a win-win situation that fuels revenue growth.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. What is a B2B Marketing Funnel? At its core, a B2B marketing funnel is a visual representation of the customer journey.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.