Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Here are four key goals along with simple actions that your marketing department can take: 1.

Customer Acquisition 92

Customer Acquisition Analytics Customer Key Performance Indicator 92

Customers.ai

JANUARY 3, 2024

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Personalized marketing to individuals, not accounts.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Sachs Marketing Group

DECEMBER 1, 2023

It’s important to have a content calendar and a clear strategy that aligns with your business goals and customer journey. Analytics play a crucial role in understanding what types of content perform best and informing future content decisions. Remember, content marketing is a long-term strategy.

Key Performance Indicator 84

Key Performance Indicator Marketing Marketers User-Generated 84