Duct Tape Marketing

NOVEMBER 21, 2022

Fractional CMOs are also responsible for developing a brand's marketing strategy (budget, vision, team makeup, customer journey, systems, and tactics). They must narrow the marketing focus to crucial marketing channels and formulate a winning and repeatable plan for the business.

CMO 62

CMO Key Performance Indicator Customer Journey Marketing Strategy 62

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Content Marketing Institute

DECEMBER 25, 2018

In fact, he recently identified four viable approaches that organizations can follow based on their goals, business structure, team resources, and level of content experience: Player: Content marketing is seen as a contributor to other business communication strategies such as demand generation or product marketing.

Content Marketing 108

Content Marketing Marketing Marketers Energy 108