Customer Journey Key Performance Indicator Thought Leadership 
Martech
JULY 1, 2025
As a result, you miss valuable insights and resources from subject matter experts in areas like product, engineering, customer service and legal. This lack of diversity in topics and voices can lead to generic, less authoritative content or missed opportunities to improve SEO and distribute thought leadership.
Litmus
SEPTEMBER 25, 2024
By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.
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Martech
JUNE 25, 2025
Here’s how you can make it happen: Thought leadership webinars : Webinars are a fantastic way to position your brand as an industry leader (brand-building) and gather attendee details for meaningful follow-ups (demand generation). One way is by tackling decision paralysis — a common roadblock in the customer journey.
Neil Patel
AUGUST 7, 2025
Track brand mentions in AI platforms as a new key performance indicator (KPI) alongside traditional search rankings. Strategic brand partnerships can unlock new audiences and create unexpected touchpoints in the customer journey, but only when supported by solid digital infrastructure.
Adobe Experience Cloud Blog
JUNE 5, 2019
Digital marketing key performance indicators (KPIs). The real power of digital marketing KPIs can only be harnessed when marketers measure things that actually matter to your organization: business outcomes, marketing performance, and profitability. And what’s at the heart of this evolution?
Litmus
SEPTEMBER 25, 2024
By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.
Content Marketing Institute
DECEMBER 25, 2018
While all-purpose content is important to have, you can build your content efforts around specific or specialized business needs – like supporting your sales team’s efforts to address pressing customer challenges or bridging prospects’ critical knowledge gaps. Build lasting audience relationships.
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