Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers.

Marketing Strategy 112

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 112

Adobe Experience Cloud Blog

MAY 8, 2019

The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. The other half is determining and tracking your key performance indicators (KPIs) to see if your demand generation program is achieving its goals.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Marketing Insider Group

SEPTEMBER 9, 2020

Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. At the Marketing Insider Group, we offer brand storytelling, thought leadership, content marketing, and blog subscription services. Qualified Lead Rate.

Thought Leadership 102

Thought Leadership Customer Acquisition Key Performance Indicator Price 102

Rock Content

APRIL 8, 2024

For example, you can repurpose your thought leadership pieces to increase engagement on social media (or vice versa). You can turn to your highest-performing social media posts to use in guest blogs or ebooks to build a following.

Transform 75

Transform eBook Key Performance Indicator User-Generated 75

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Communications 109

Communications PR Key Performance Indicator Thought Leadership 109

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). We invested heavily in ongoing training and leadership development opportunities to retain top talent.

Transform 86

Transform PR Key Performance Indicator Thought Leadership 86

Adobe Experience Cloud Blog

JUNE 5, 2019

Digital marketing key performance indicators (KPIs). The post Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And what’s at the heart of this evolution? Prioritizing the right digital marketing KPIs.

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. Likewise, revenue is not the only key performance indicator (KPI) that matters.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Adobe Experience Cloud Blog

MAY 24, 2018

It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. Create a list of goals, and work backward from those goals to define key performance indicators (KPIs) for each campaign, channel, technique, and initiative. Tell me about it in the comments.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 21, 2017

It’s when a campaign speaks directly to your audience and hits all the key performance indicators your team wanted. By talking about the requirements upfront, your team will be able to determine a more realistic deadline and set feasible expectations for the final deliverable. Create Templates and Clone Away.

Thought Leadership 130

Thought Leadership Key Performance Indicator Communications Place 130

Adobe Experience Cloud Blog

AUGUST 16, 2018

Only 1/3 of CMOs say ROI of total marketing spend is a key performance indicator, reports Gartner. The post The Case for Email Marketing Metrics: Top 5 Best Practices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Conclusion. Share with us your experiences in the comments.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Marketing Insider Group

JUNE 8, 2021

KPIs (key performance indicators) are imperative to content marketing success! Goal : Raise Brand Credibility with Thought Leadership Content. The expectation is that the 10% growth is accomplishable within 90 days. Below is a quick video with over one million views on setting SMART goals.

Content Marketing 112

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 112

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Your first step should be your strategic alignment, which occurs when you select the right key performance indicators in your acquisition funnel. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The tactics to meet that goal come next. This is where growth hacking really shines.

Promotion 128

Promotion Key Performance Indicator Transform Thought Leadership 128

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success.

Transform 78

Transform Whitepaper Thought Leadership Key Performance Indicator 78

Sprout Social

APRIL 6, 2023

With spreadsheets, you can easily label columns and rows with the information you need such as creation steps, approval steps, date and time, media and Key Performance Indicators (KPIs). There are two common options to create content calendars—a spreadsheet or by using project management software.

Key Performance Indicator 81

Key Performance Indicator Thought Leadership Management Branding 81

Adobe Experience Cloud Blog

APRIL 14, 2016

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. Share your thoughts in the comments below.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). We invested heavily in ongoing training and leadership development opportunities to retain top talent.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Adobe Experience Cloud Blog

AUGUST 31, 2016

Often, reports on key performance indicators (KPIs) are the driving force behind many seasoned marketing teams. It’s up to you and your team to lead the pack towards real and influential discussions within marketing, and you can start by getting a handle on the right metrics. Data Never Looked So Good.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Key Performance Indicator Marketing 91

Adobe Experience Cloud Blog

OCTOBER 5, 2018

Speaking of measurement, what are the key performance indicators or KPIs for the website? The post How to Turn Your Website Wishes into an Actionable Plan appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Next up in this blog series , we’ll discuss Step 2: Building the Foundation.

Key Performance Indicator 133

Key Performance Indicator Content Placement Target Market Thought Leadership 133

Adobe Experience Cloud Blog

APRIL 21, 2014

Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”). Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketing Automation'

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Adobe Experience Cloud Blog

APRIL 17, 2014

Presenting your panel with a convincing case for marketing automation is the first step, but once you’ve got buy-in, it’s crucial to follow up your initial pitch with check-ins, making sure the leadership team is consistently aligned with the goal. Check out our report, Developing a Business Case for Marketing Automation.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Sachs Marketing Group

JULY 21, 2023

By sharing industry updates, thought leadership content, and behind-the-scenes looks at your company, you can build a more substantial and authentic connection with your audience. According to a 2021 study by Gartner, 80% of marketers rely on key performance indicators (KPIs) to inform their decision-making process.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

What key performance indicators (KPIs) would you use? Prove Your Worth:10 KPIs for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What numbers would you give them? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring: 1.

Key Performance Indicator 134

Key Performance Indicator Content Placement Thought Leadership Marketing 134

Marketing Insider Group

NOVEMBER 7, 2022

Whether you call the KPIs (Key Performance Indicators) or OKRs (Objectives and Key Results), simply metrics or reports, you can define which data points will show whether you are successful at building reach, engagement, conversion, and retention. Source: Edelman LinkedIn study on thought leadership.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Adobe Experience Cloud Blog

JUNE 5, 2019

Digital marketing key performance indicators (KPIs). The post Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And what’s at the heart of this evolution? Prioritizing the right digital marketing KPIs.

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48

Pam Didner

MARCH 17, 2021

For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Thought leadership: Developing a credible library of content that signals your authority and expertise draws in decision-makers. Thought leadership, lead generation, building awareness?

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63

Search Engine Land

MAY 13, 2024

For example, long-form articles and thought leadership content tend to perform well on LinkedIn, while short, snappy updates and engaging visuals are key on X. Publish guest posts on relevant websites Wanna know one of my all-time favorite ways to boost brand awareness and establish thought leadership?

Whitepaper 128

Whitepaper Thought Leadership User-Generated Key Performance Indicator 128

Adobe Experience Cloud Blog

OCTOBER 23, 2017

Identifying your key performance indicators and measurable metrics is essential. The post 7 Marketing Campaign Essentials to Drive Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What do you expect from your marketing campaign?

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketing 134

Adobe Experience Cloud Blog

APRIL 17, 2018

Hold regular meetings to discuss key performance indicators. The post 3 Keys to Maintaining Your Business as Marketing Budgets Shrink appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Scoop.it!

DECEMBER 27, 2022

It is an effective tool for increasing traffic, developing thought leadership, and hiring new staff. You can also measure your return on investment (ROI) as a key performance indicator. For B2B businesses, LinkedIn is often the best business social media platform to connect with their target market.

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

This set of metrics is called your key performance indicators (KPIs) and should be very closely tied to your organization’s primary business goals. The answer is actually quite mundane: you need to have the right set of metrics to analyze your email marketing channel and optimize it to stardom.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Marketing Automation Platform 106

Duct Tape Marketing

MARCH 14, 2024

Do they have their thought leadership published in places that would demonstrate that they do maybe know what they're talking about? (08:09): A lot of, sadly, a lot of marketing folks just throw magic fairy dust out there and print off a couple reports that don't really indicate that we're first off even tracking the right things.

CMO 68

CMO Key Performance Indicator Transform Thought Leadership 68

Sprout Social

FEBRUARY 7, 2022

In the Sprout CSV you pulled, you can look at key performance indicators (KPIs) to determine what pieces of content did well for you, and what didn’t. Looking at how your competitors’ Pages are performing can help you understand how you stack up, find inspiration and identify opportunities to differentiate your strategy.

Branding 113

Branding Real Estate Key Performance Indicator Thought Leadership 113

Marketing Insider Group

SEPTEMBER 21, 2020

This is where you can engage with thought leadership posts and in-depth guides. Measure performance to ensure it’s always delivering the best marketing ROI. Tracking key performance indicators for your blog will reveal what its strengths are and where there are opportunities for improvement.

Whitepaper 118

Whitepaper eBook Key Performance Indicator User-Generated 118

Sprout Social

APRIL 20, 2020

LinkedIn and Facebook are great platforms to build a professional network with current students and alumni and to establish thought leadership. Thought leadership. Which key performance indicators (KPIs) will you use to track and measure your social media efforts?

Branding 120

Branding Education Thought Leadership Key Performance Indicator 120