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Local SEO for new physical locations

Search Engine Land

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. SUBSCRIBE See terms.

SEO 118
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How to safeguard your content strategy in an AI-driven search landscape

Search Engine Land

Ensure your Google Business Profile (GBP), PPC campaigns and PR campaigns are enriched and enhanced with the same topics, entities, images and content to bring consistency. Get the daily newsletter search marketers rely on. Brands must: Understand the customer journey and its touchpoints. SUBSCRIBE See terms.

PR 91
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The Future of B2B Marketing: It's Social

Marketing Insider Group

“Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. Forbes) 93% of online experiences start with a search engine. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. million by the end of 2024. billion by 2026.