Calvyn Lee Blog
JANUARY 28, 2023
By the end of summer, TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features of their own aimed at making the customer journey from browsing social to check out that much faster. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.
Search Engine Land
NOVEMBER 22, 2023
Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.
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Search Engine Land
AUGUST 23, 2023
Ensure your Google Business Profile (GBP), PPC campaigns and PR campaigns are enriched and enhanced with the same topics, entities, images and content to bring consistency. Get the daily newsletter search marketers rely on. Brands must: Understand the customer journey and its touchpoints.
Scoop.it!
FEBRUARY 7, 2023
The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. That’s why they’re trying to make the customer journey more interactive for their target audiences. You can also create an influencer strategy that supercharges your social and digital PR marketing.
Moz
MAY 17, 2020
SEO data can actually be a central element in marketing, because the data reveals the inner feelings of users when they search on Google. Have you tried to convert mentions to links months after a PR campaign ran? Instead, SEO activities should be aligned with the marketing plan. The secret behind a successful SEO sprint.
Moz
NOVEMBER 12, 2019
For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost. This creates a large, blank canvas for a franchise you’re marketing to paint a new picture which takes state, regional and community nuances into account. Get The Practical Guide to Franchise Marketing.
Marketing Insider Group
DECEMBER 7, 2010
. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.
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