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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

Build Deep, Enduring Relationships with Customers Over Time. Let’s face it, it is frequently more cost effective and easier to keep and grow an existing customer than it is to constantly acquire new customers. The chart below illustrates how complex a customer journey can be. Make Every Channel Personalized!

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run. This leads to a more engaging and personalized experience that can increase customer engagement, interaction, and loyalty.