Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
FinTech marketers invested $3 billion on user acquisition in 2020. AppsFlyer’s June 2021 report, The State of Finance App Marketing , found downloads of FinTech apps rose 129% in the UK between Q1 2020 and Q1 2021, as consumers sought alternative ways of interacting with financial services providers.
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