Marketing Insider Group

SEPTEMBER 2, 2020

Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Plan a campaign. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.

CMO 133

CMO Finance Key Performance Indicator Transform 133

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. A marketing plan doesn’t work anymore without taking digital into account — and even as a priority.

Transform 125

Transform Finance Customer loyalty Digital Marketing 125

Marketing Insider Group

JULY 1, 2020

But it was about the activities that were being completed and general “benefits” – and not about the gaps that were filled and how it positively impacted operations, finance, employees and the customers. There was no conversation involving our client in the go-to-market planning of new products or lines.

Customer 121

Customer Customer Marketing Food Retail 121

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Build Relationships with IT and Finance.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Vertical Response

MARCH 22, 2024

Your website is a key marketing tool for attracting new customers and building your brand identity. Marketing Your Brand After establishing your online presence, the next crucial step is marketing your brand. Scalable online businesses like subscription box services offer recurring revenue and foster customer loyalty.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Build Relationships with IT and Finance.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8