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Coupon marketing 101: How to build coupon marketing into your customer journey orchestration

Use Insider

Why you need to incorporate coupon marketing into your omnichannel customer journey Integrating coupon marketing into your omnichannel customer journey is a strategic move with many tangible benefits for marketers. When a customer goes out of their way to download your Mobile App, you need to lock in that loyalty.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.