Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Dig deeper: How to boost marketing engagement with behavioral science triggers 2. Personalization is a hot topic in martech, but the concept is nothing new.

Customer loyalty 122

Customer loyalty Personalized Marketing Customer Shoppers 122

Rock Content

APRIL 28, 2020

Thus, by directing marketing efforts to these leads, the chances of conversion are higher. According to data from the platform itself, over 37,000 companies use the service to increase sales, strengthen the brand, and generate customer loyalty. billion monthly active shoppers. Perfect Audience.

User-Generated 52

User-Generated Digital Marketing Shoppers Customer loyalty 52

Econsultancy

DECEMBER 13, 2021

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertising 52

Advertising Advertisers Retail Shoppers 52