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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. Email marketing Email marketing is relatively affordable compared to other marketing channels. Or enhance customer loyalty? Generate leads?

Price 83
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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

For example, if a shopper has purchased a sweater, send an email with similar sweaters featuring different colors or patterns — or recommend a few skirts or pants to complete the outfit. Incorporating this step into your email marketing mix adds more personalization to the shopping experience. Learn more.

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How Marketers Are Preparing for Google's Third-Party Cookie Phaseout

Hubspot Marketing

Marketers are gathering customer data through email marketing. Cynthia Price , Litmus ' SVP of Marketing, believes email marketing is a powerful option for continuing to collect customer and prospect data instead of relying on third-party cookies.

Price 114