Hubspot Marketing
JULY 28, 2023
Before you can build a marketing strategy, you first need to set clear goals. Or enhance customer loyalty? Goals provide direction and purpose for your entire marketing operation. When defining your marketing goals, ensure they align with business objectives. What does your business want to accomplish?
Hubspot Marketing
JUNE 13, 2022
Price adds, "Brands with siloed data structures have been unable to achieve a full, single view of their customers, with data getting pulled into multiple directions.". Marketers are focusing more on customer loyalty and retention.
Litmus
JULY 20, 2022
Incorporating this step into your email marketing mix adds more personalization to the shopping experience. Highlighting alternative products similar to prior purchases shows your customers you “get” them and understand their preferences — that extra attention can yield more engagement and increased brand loyalty.
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