Martech

APRIL 21, 2023

Marketing departments use marketing automation to ensure their campaigns generate desired outcomes rapidly and efficiently. After all, marketing automation began with IBM’s Unica email platform in the early 1990s. But using marketing automation only for emails can result in a disjointed customer experience.

Marketing Automation Platform 113

Marketing Automation Platform Marketing Marketers Customer loyalty 113

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Create Content that Addresses Your Customer Journey.

Marketing Strategy 140

Marketing Strategy Finance Marketing Marketers 140

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Create Content that Addresses Your Customer Journey.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Sprout Social

DECEMBER 12, 2023

According to Aaron Rankin, CTO of Sprout Social, “AI will serve as an exoskeleton, a layer that enhances your existing strengths, or be a virtual assistant who shields you from tedious tasks—preserving your time and energy to focus on truly creative work.

Influencer Marketing 122

Influencer Marketing Customer loyalty Transform Marketing 122