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What is market segmentation and why is it so important?

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Combining market segmentation with advanced website personalization greatly increases customer loyalty and revenue and helps brands deliver exceptional customer experiences. What are the benefits of market segmentation? “Insider’s segmentation tool helped us segment our huge customer base with ease!”

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What Is B2B Marketing?

Marketing Insider Group

Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers.

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