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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

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What is market segmentation and why is it so important?

Use Insider

Combining market segmentation with advanced website personalization greatly increases customer loyalty and revenue and helps brands deliver exceptional customer experiences. What are the benefits of market segmentation? What is target marketing? So, how can they convince someone they should stay?

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What Is B2B Marketing?

Marketing Insider Group

Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The ones you choose should depend on who your target market is and where they tend to hang out. Automate Social Media Sharing.