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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. And personalized user experiences are proving to be the most powerful tool yet in sales figures. How do you build customer loyalty?

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Best of the Bot: Identifying the latest trends in digital marketing

Martech

Artificial Intelligence (AI): AI-powered tools and algorithms help marketers analyze vast amounts of customer data, predict behaviors, and adjust campaigns in real-time, leading to more personalized and targeted marketing efforts.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

This insight shows how crucial a solid marketing database is for your bottom line. Targeted Marketing: Knowing who your customers are and what they like lets you hit the bullseye with your marketing messages. Customer Insights: Ever wish you could read your customers’ minds?

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How to develop a winning B2B ideal customer profile

Martech

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. If you haven’t identified your target market correctly, you can face several challenges, including: Lack of qualified leads and a dead pipeline.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Personalized marketing to individuals, not accounts.

CRM 107
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What Types Of Marketing Are There?

InTouch Marketing

Email Marketing: Objective: Sending targeted messages and promotional content directly to a specific group of people via email. Key Tactics: Newsletters, promotional email campaigns, personalized content and automated drip campaigns. The synergy of these types of digital marketing components is a powerful force.

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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

It helps in targeted marketing, lead generation, and improving overall user experience. It enhances lead generation by providing businesses with information about their website visitors, allowing for targeted outreach, personalized content, and strategic follow-ups to convert leads into customers. Customers.ai