Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives. Sometimes, inbound demand generation isn’t enough to fill our funnels.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

DECEMBER 1, 2010

But unfortunately too much of our marketing is done based on gut feel. We had become sales order-takers and now we were paying the price. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. But strategy to achieve our business objectives!

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Vertical Response

APRIL 12, 2024

Integrating Traditional and Modern Approaches Despite digital marketing often being the center of attention, traditional marketing techniques continue to be relevant. The Role of Print and Event Marketing While digital platforms offer expansive reach, nothing beats the personal touch of print marketing.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Marketing Insider Group

SEPTEMBER 30, 2010

Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78