Marketing Insider Group

FEBRUARY 13, 2023

By focusing on elements like quality, customer service and competitive pricing, you can address how your business will effectively serve its customers. Define Your Market Understanding your ideal customer , or target audience, is key to developing a strategy that speaks directly to prospective customers with relevant messaging.

B2C 119

B2C Whitepaper Marketing Marketers 119

Marketing Insider Group

FEBRUARY 8, 2021

Content that informs potential customers about what the service can do for them can help. Blog posts, videos, and other types of content that enable existing customers to get the most out of their SaaS investment, too, are valuable ways to ensure customer loyalty and referrals. Content Marketing Builds Brand Awareness.

Content Marketing 132

Content Marketing Whitepaper Marketing Marketers 132

Marketing Insider Group

AUGUST 30, 2019

For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It is, in itself, helping to evolve what customers expect from the brands they interact with. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Campaign Monitor

FEBRUARY 25, 2022

Increasing your prices? Sharing business changes with your customer base is transparent and just plain good business practices. . For example, check out how Ahrefs , an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users. Information on your customer loyalty program.

Whitepaper 75

Whitepaper Customer loyalty Education eBook 75

Backlinko

MAY 14, 2024

For example, expertise, convenience, or price. What factors influence your loyalty to a hair salon? Examples: Stylist relationship, pricing, quality, etc. Here’s what this means: Suppose your objective is to improve brand reputation and customer loyalty. Like white papers and case studies.

PR 103

PR Customer loyalty User-Generated Marketing 103

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. For example, product Rich pins include real-time information about where to buy the product, pricing, and availability.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145