Marketing Insider Group

AUGUST 30, 2019

Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Segregate transactional and non-transactional data to determine which ones go under social analytics, performance management, decision science, and data exploration. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Backlinko

MAY 14, 2024

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Determine how many new customers or orders you need to hit that target.

PR 104

PR Customer loyalty User-Generated Marketing 104

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. By default, DMs from non-followers are blocked or filtered into a secondary inbox. Content marketing. See Conversion rate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145