Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 90

Price Shipping Promotion Customer Acquisition 90

Duct Tape Marketing

OCTOBER 8, 2023

Remember though: while potential clients may balk at higher rates initially, they’re typically willing to pay premium prices for proven expertise within specific industries. The key to successfully managing this type of schedule? One strategy that many successful fractional CMOs use is value-based pricing.

CMO 71

CMO Price Transform Marketing Strategy 71

Martech

FEBRUARY 22, 2022

And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. Customer experience can make or break your brand, so marketers would be wise to invest in solutions that drive positive interactions. Sales being transparent about pricing.

Customer 140

Customer Customer Journey Customer Acquisition CRM 140