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Premium Pricing for Professional Services

Duct Tape Marketing

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Pricing is tough and it pushes many to commoditization. There’s a better route: premium pricing. But that’s a losing game.

Price 69
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What is Digital Transformation and why companies need it immediately

Rock Content

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

Transform 125
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Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 92
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The Secret to Building Customer Loyalty Forever

Duct Tape Marketing

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

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The just-do-this guide to SaaS marketing

Welcome Software

You can prove your quality to customers and secure their business by offering a free trial of your SaaS solution. Market your SaaS solution as a transformation, not an improvement. These strategies will help create a winning marketing campaign and promote customer loyalty. And loyal customers can make for free promotions.

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Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

Hubspot Marketing

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Airbnb optimized renting prices and created rough estimates. Airbnb faced challenges when trying to optimize the renting prices for customers. It allowed them to create attractive marketing offers and win new customers.