Marketing Insider Group
JUNE 29, 2010
The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.
Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
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Marketing Insider Group
NOVEMBER 4, 2010
Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Marketing Insider Group
SEPTEMBER 9, 2010
They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. No, Social Currency&# the author talks about a recent study on brand valuation conducted by Vivaldi partners in conjunction with MIT called Brand Social Currency.
Marketing Insider Group
DECEMBER 1, 2010
We had become sales order-takers and now we were paying the price. What we need is Insight-driven marketing that starts with the customer. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Adobe Experience Cloud Blog
AUGUST 12, 2009
Our next interview in the B2B Marketing thought leader interview series (a series covering the entire revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty) seeks to find these answers with 35+ year sales veteran Marvin Miletsky, co-author of.
Marketing Insider Group
SEPTEMBER 30, 2010
Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. Websites are store fronts. Are you open for business?
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