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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

Shazad’s journey into email marketing (1:10). Preferred ways to learn about customers (13:45). How the pandemic changed AutoNation’s marketing (18:10). Shazad’s email marketing resolutions for 2021 (19:35). So I worked with my leadership team at my previous company to develop a email marketing program.

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Important Marketing Terms You Should Know

Exposure Ninja

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52