Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 111

Direct Mail Customer Acquisition Marketing Marketers 111

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 85

Transform Direct Mail Customer Journey Marketing 85

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Customers.ai

JANUARY 3, 2024

Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more.

CRM 107

CRM Direct Mail Customer Journey Marketing 107