Customer Marketing, Education and Succession Management

Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing

Customer Marketing Management Customer Customer loyalty

What does marketing have to do with customer success?

Base.ai

MAY 16, 2019

Building bridges between customer success and marketing. Customer success teams are not marketers, but they can empower a smarter customer marketing strategy. They might even be able to pinpoint the best person within the customer organization to support an expansion campaign.

Customer

Customer Health Succession Management Customer Journey

Marketing Pro Pulse

Hiring a Customer Marketing Manager? Look for These Backgrounds

What does marketing have to do with customer success?

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