Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Base.ai

MAY 16, 2019

Building bridges between customer success and marketing. Customer success teams are not marketers, but they can empower a smarter customer marketing strategy. They might even be able to pinpoint the best person within the customer organization to support an expansion campaign.

Customer 52

Customer Health Customer Journey Succession Management 52

Adobe Experience Cloud Blog

APRIL 25, 2018

To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team.

Health 134

Health Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Customer support. New customer marketing.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Martech

JULY 25, 2022

This all translates into Marketing’s, Customer Success,’ and other functions’ requirement to play a larger, more initiative-taking role in the revenue- and customer-generation effort. This means our customer, marketing, and sales systems of record the last decade-plus must do more. Primary user = sales.

CRM 111

CRM User-Generated Marketing Automation Platform Management 111

Martech

FEBRUARY 22, 2022

Resolving these issues before customers bring them to you allows you to decrease the total number of tickets your agents receive while providing a streamlined and enjoyable experience. Talk to customer-facing staff. In addition to creating feedback loops with customers, marketers should build them with their employees as well.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143