Hubspot Marketing
MARCH 29, 2023
To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. Certainly you can make sound judgment calls based on your experience in the industry and your existing customers.
Sprout Social
NOVEMBER 21, 2019
Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.
Adobe Experience Cloud Blog
DECEMBER 4, 2018
Ideal Customer Profile, Segmentation, and Buyer Personas. Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. Keys to Knowing Your Customer. Talking to Your Audience.
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