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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

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Your Guide to Marketing Transformation in 2020

Marketing Insider Group

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Marketing transformation isn’t just a makeover – it’s a complete “paradigm shift” in strategy and execution.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. What types of customization are there? How to apply personalization through Content Marketing?