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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martec

This is the essence of Martec’s Law. When customers couldn’t figure out how to leverage their sophisticated software enough to justify the subscription costs, they canceled them. This convergence is much more transformative than consolidation ever could be. And it was a major source of churn for SaaS vendors.

Transform 123
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. AI comes with analytical powers that can transform your advertising precision. While AI means automation, you still need experts to manage and optimize AI systems.

Law 91
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Let consumers tell you how they want to be contacted

Martech

Email marketing can cause inbox fatigue.” noted Alex Cash, director of strategy at OneTrust PreferenceChoice, which offers a consent and preference management platform. “As As people have become flooded with marketing emails over the past few years, they become irritated and sometimes ignore inboxes altogether. Parsad said.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Compliance with regulations.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts.

CRM 107
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Recognizing our Agency Partner Founding Members

Sprout Social

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. The High Road Agency is a full-service marketing solutions firm based in East Tennessee.