The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
Chief Martec
AUGUST 29, 2022
This is the essence of Martec’s Law. When customers couldn’t figure out how to leverage their sophisticated software enough to justify the subscription costs, they canceled them. This convergence is much more transformative than consolidation ever could be. And it was a major source of churn for SaaS vendors.
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