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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.

Health 111
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. The result? How Customers.ai

CRM 107