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How AI is making identity resolution platforms more effective

Martech

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Dig deeper: Alternatives to third-party cookies: The state of play As a result, identity resolution is critical to marketing success and essential for compliance with data privacy laws. Click here to download!

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 125
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How to protect customer trust when using AI

Martech

Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.

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4 Personalization Trends in Marketing [2022 Data]

Hubspot Marketing

Here’s why: Online offers many more opportunities for personalization than in-person. You can target users to see your ad then follow them through their journey, as they discover your products and consider purchases. In-person, customers typically see generic displays followed by generic store experiences. Image Source.

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Data Privacy Changes: A Must-Read Guide for Marketing Agencies

Customers.ai

Just place a small piece of code on the site and start capturing the names, email addresses, phone numbers and more of people interested in your clients’ products or services. Machine Learning for Personalization : Harness machine learning algorithms to personalize marketing efforts without relying on individual user data.

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Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work

Digital Marketer

Photo credit: Rodnae Productions. Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing. Send personalized marketing messages at scale. So, focus on sending time-sensitive and personalized messages to re-engage existing customers.

Law 81
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Customer Journey & Segmentation are Key to Enhancing Engagement

Customers.ai

Though it’d be nice if they arrived immediately at the product they were interested in and bought it right away, most customers go on a long journey before ultimately forking over their cash. Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process.