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When automation came to marketing, producing even more data, the MQL became hammered into company processes. The funnel process’s staged linearity played well with how software worked and allowed new martech companies to form a profitable niche. The best you can do is measure the probability of a customer’s interest level.
Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)
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