article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

As such, it’s primarily marketers who use the tools involved with running mobile campaigns. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. Brands should not be spying on shoppers, looking to badger them to buy something.

Transform 112
article thumbnail

Customer-Centric Marketing with Ronald Ladouceur, Media Logic VP

Adobe Experience Cloud Blog

Second, new technologies and applications allow us to create trusted “word-of-mouth” networks, gather information and opine “without friction.”. In order to make sense of it, and to begin to turn it to our advantage, we need a new model for marketing. I think there are two things we need to understand. Any final words?