article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

article thumbnail

4 key strategies for NFT brand launches

Martech

Are they bringing market awareness to a new audience?”. The goals for the NFT initiative also have to be tied to what the brand knows about their customers. Marketers have to be precise about the audience they intend to reach and make sure the technology fits the customers they intend to serve.

Branding 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

Personalized videos, newsletters, content, emails, websites, etc… are going to be the best way for marketers to create content and message that sticks—and now more than ever, technology is there to help you accomplish this. Stacy Milman, Partner Marketing. What this means for you: Yes, we’ve heard this before.

article thumbnail

9 Account-based Marketing Case Studies

CXL

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.