Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Each B2B customer will be thinking about products in the context of his or her own position. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Each B2B customer will be thinking about products in the context of his or her own position. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

SEPTEMBER 9, 2010

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

DECEMBER 1, 2010

Opt-outs increased and our brand image suffered — all because we were spamming our customers. We had become sales order-takers and now we were paying the price. What we need is Insight-driven marketing that starts with the customer. Then the economy turned. Squeezed out. But strategy to achieve our business objectives!

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Adobe Experience Cloud Blog

AUGUST 12, 2009

Our next interview in the B2B Marketing thought leader interview series (a series covering the entire revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty) seeks to find these answers with 35+ year sales veteran Marvin Miletsky, co-author of.

Thought Leadership 64

Thought Leadership Telemarketing Price Customer loyalty 64

Marketing Insider Group

SEPTEMBER 30, 2010

Or as I say “Sales is the customer of marketing.” Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. The 5 objectives are: Sales is your target audience.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78