Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 111

Direct Marketing Transform Direct Mail Telemarketing 111

Martech

OCTOBER 27, 2023

CDPs are especially useful when organizations cannot implement their own cloud-native customer data store and can more easily implement a commercial off-the-shelf solution, or “packaged” CDP, that helps them realize the benefits of cloud technologies by managing and decisioning on its customer data. Activating the customer data.

Telemarketing 117

Telemarketing Direct Mail Analytics Management 117

Marketing Insider Group

AUGUST 30, 2015

Can posting the right content for the right customer on the right channel at the right time really speed up a sale? Successful sales reps and marketers need to be good at publishing, too. The Content Marketing, Social Media and Social Selling Recipe. How Marketing Departments Can Use Content To Accelerate Sales.

Content Marketing 88

Content Marketing Telemarketing Marketing Marketers 88

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Inbound Marketing 81

Inbound Marketing Customer loyalty Telemarketing Marketing 81