Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time.

Content Marketing

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Take Demandbase for example. Think about it.

Marketing Strategy

Scoop.it!

MARCH 17, 2022

Analytics aside, you need to keep your ideal customer in mind. The fancy term here is KPIs, i.e., Key Performance Indicators. They attract readers by publishing tons of valuable content for marketers and ultimately convert them to customers of their tools and services. KPIs measure how effective your strategy is.

Whitepaper

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. It includes your customers’ demographics, behavior patterns, motivations, and goals.

PR