Remove Digital Marketing Remove Online Buyers Remove Product Marketing
article thumbnail

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. Email marketing with content updates.

article thumbnail

How To Overcome ECommerce Growing Pains

The CMO Survey

Thats in line with customer behavior, as most users spend 13 hours researching online and just 3.5 Customers can filter and scroll through more than 10,000 cars and purchase or finance the car directly online. In addition, digital marketing is moving to an always-on model. First, build digital marketing capabilities.

eCommerce 100